Sesame Street has been one of the most widely viewed shows in children's programming since the 1970's and was the first educational children's program on television. Teaching children how to count, how to spell and about social differences has been an integral part of growing up with Sesame Street for many decades. That's why over 30,000 mothers have signed a petition to bring back breastfeeding to Sesame Street, at a time when breastfeeding women are often ostracized for feeding their children in public.
In response to the call to action, executive vice president of the popular program, Sherri Westin, has released an official statement: "There has never been any edict to remove breast-feeding from the show. We have included it and absolutely would include it again if it were a natural part of the storyline.” However, the statement is slightly misleading in face of the fact that bottle-feeding has become the featured method of feeding babies on the show since the 1990's. In fact, many episodes that previously featured nursing were updated to show babies bottle-feeding instead. The group circulating the petition, aptly named Bring Breastfeeding Back to Sesame Street (BBBSS), isn't asking the show to remove instances of bottle-feeding, they're just asking for breastfeeding to be included as well.
The show has been renowned for it's ability to tackle real-world issues in a way that's suitable for children. Producers won an Emmy in 1983 for the episode that explained the death of Mr. Hooper to Big Bird. They famously featured an HIV-positive puppet and have always maintained an ethnically and racially diverse cast of characters. In fact, some people have pointed out the show's "hidden curriculum," where story lines work to teach children to accept groups of people that have been stigmatized.
In light of Sesame Street's social importance, featuring breastfeeding mothers at a time when they are often treated poorly in public situations makes a lot of sense. You can sign a petition to bring breastfeeding back to sesame street
here.
Do you think they should feature more breastfeeding on Sesame Street?
Bring Breastfeeding Back [
BBBSS]
Bring Breastfeeding Back to Sesame Street [
Boobie Time]
Top 10 Sesame Street Moments [
Time]
How We Got to ‘Sesame Street’ [
NYMag]
First broadcast of Sesame Street [
OISE]