The names people choose to give their children communicate a
wealth of social information - more so now than ever before.
A new analysis of name statistics suggests that the meaning conveyed
by a baby's name - that is, what a name tells others about the parents'
tastes and background - has ramped up significantly over the last 25
years as
baby names have become more diverse and numerous.
"We're in the middle of
a naming revolution," said Laura Wattenberg, author of the popular book
"The Baby Name Wizard" (Three Rivers Press, 2005) and creator of the
website BabyNameWizard.com. "Parents are putting a much
higher premium on distinctiveness."
As Wattenberg points out, in the 1950s, the top 25 most common boy's
names and the top 50 girl's names accounted for half of babies born.
Today, however, those top names are given to fewer babies. In fact,
you'd have to include the most popular 134 boy's names and the top 320
girl's names to cover half of all babies born every year.
"If you have 10 guesses to get somebody's name today there's almost
no chance you'll get it," Wattenberg told LiveScience. "But 100 years
ago, if you guessed the top 10 names you'd have a really good chance" of
guessing correctly.
But with these changes in naming trends come social implications.
"The more diverse naming styles become, the more we are going to read into somebody's name," Wattenberg said. She analyzed
baby name statistics from
the U.S. Social Security Administration to calculate a measure called
"Shannon entropy" from the field of information theory. This measure is
used to describe the information contained in a message — in this case,
how much is communicated by the choice of a name.
Names communicate so much, because they often embody parents' values
and tastes, as well as dreams and ambitions for their child.
"Sociologists love names," Wattenberg said. "They're practically the
only case of a choice with broad fashion patterns that there's no
commercial influence on. There's no company out there spending millions
to convince you Brayden is a perfect name for your son." (Studies have
shown that movies, celebrities and other cultural trends do have an
impact on the popularity of certain names.)
Jean Twenge, a professor of psychology at San Diego State University,
called Wattenberg's work an "interesting analysis" and said, "It looks
solid to me."
Twenge, author of book "The Narcissism Epidemic: Living in the Age of
Entitlement" (Free Press, April 2009), said the shift toward unique
names was part of a broader social shift toward individualism in many
aspects of our lives.
"It is much more common now for people to say, 'I want my child to
stand out,'" Twenge said. "Naming a kid used to be an easier decision.
Now you have to strike a balance in finding a name that isn't too
popular, and isn't too weird."
And the fact that everyone who meets a child will now be able to
glean more information from his or her name just adds to the
predicament.
That means that parents-to-be who obsess over the choice of what to
name their bun in the oven are justified in devoting hours to the
decision. As Wattenberg wrote, "They're not just obsessive, they're
responding to a new reality. I can prove it."
So how did names evolve to favor uniqueness over popularity?
Certainly the Internet is part of it. The social networking and easy
communication with people beyond one's geographical local sphere means
more sources of influence surround parents when deciding on a name. And
with the rise of online user names — often based on a person's real name
— comes an added incentive for that name to be one that no one else
has.
"The idea of your name as a unique signifier that separates you from
everyone else — that's a new idea," Wattenberg said. "Names never had to
be unique. But today your name is often the first way and sometimes the
only way people know you."
While it used to be enough to have a name unique to your
neighborhood, now many parents are deterred if it's a name more than a
few people in the world share.
Yet Twenge stressed that the trend toward distinctive names started before the Internet became so important.
Statistics show the diversification of baby names began in the 1960s,
at the same time that Americans started placing more emphasis on
individuality and less on collectivity and fitting in.
Also, the advent of name statistics has undoubtedly shaped naming
trends. The Social Security Administration has only recently made baby
name data available. Before that, people had anecdotal reasons to think a
given name was popular or scarce, but they couldn't be sure. Now every
year the country's most popular names are ranked and released.
"It's had a huge effect," Wattenberg said of the data. "There's a
kind of reverse competitiveness that nobody wants to be number one."
And as much as people strive for uniqueness, ultimately humans are social animals that still want to fit in.
"We all want to be different from each other, but our tastes are
still as much alike as they ever were," Wattenberg said. "So the result
is we have a thousand tiny variations on a theme. You get Kayden,
Brayden, Hayden, Jayden."