Wednesday, December 01, 2010

Due Maternity Goes Live With "Big Changes for Small Change"

RetailROI, the Retail Orphan Initiative, today announced Due Maternity has gone live with the yearlong "Big Changes for Small Change" campaign, allowing consumers to round up the dollar amount of their purchase as a donation to RetailROI when checking out.

Due Maternity is the first retailer to implement the program.

"Due Maternity is committed to the mission of RetailROI, and we have the ideal customer base to offer them our support," said Albert DiPadova, vice president, Due Maternity. "We understand how busy and chaotic life can be for new moms and the 'Big Changes for Small Change' program is an easy way for moms to continue giving back and making a difference in the lives of others without losing precious moments with their own child."

"Through the generous efforts of retailers such as Due Maternity, shoppers can support RetailROI in helping the millions of orphaned and vulnerable children around the world," said Greg Buzek, donor trustee for the Retail Orphan Initiative. "Every little bit helps, and with continued support from the retail community, RetailROI can continue giving to the deserving organizations who are on the frontlines caring for these children."