Celebrity wigs designed for babies up to nine months old and are set to hit the market, to the outrage of children's charities.
There's a Bob Marley style dreadlock wig, a Samuel L Jackson afro as seen in movie Pulp Fiction and a Donald Trump comb-over - perhaps for that mature look.
For the girls, there's flowing pink locks based on singer Lil' Kim.
But Michelle Elliott of Kidscape said as well as unnecessary, the wigs could be dangerous.
"This is ridiculous. Any parent who buys one of these wigs for their child needs their head examined."
Wigs are incredibly uncomfortable for a start. Babies are wonderful but dirty little things and the last thing they need is a wig."
The wigs are manufactured by California-based firm BabyToupee and cost $24.99.
The firm's website says its aim is to "show that while parenting can be a great responsibility, it can also be a source of endless amusement."
Founder Graham Farrar said: "Having a baby doesn't mean you have to stop having fun or do everything by the book. We don' take ourselves or our products too seriously."
From The Daily Mailbaby wigs baby wigs Baby Toupee Kidscape UK